roa oats

I had pretty much full creative control in regards to the editing style of the photography created for ROA.

The following photos are from two different projects, both Instagram campaigns, one was made to showcase cafes that uses ROA oat milk, highlighting them to new audiences as a thank you for choosing ROA but also to give a human aspect to an instagram account that was otherwise focused only on a single product.

The other was merch photography, again using real baristas and hospitality workers that are already familiar with the brand.

A man with a full red beard wearing a white T-shirt with 'ROA' written on it, a gold chain necklace, and a dark green cap against a light blue background.
Close-up of a cup of coffee with latte art on the foam, placed on a silver saucer on a dark green table. In the background, there are white paper cups stacked together, and part of a table edge is visible.
Person holding a cup of coffee or latte, with baked goods on a tray in the foreground, and a carton of ROA oat milk on the table.
Person behind the counter adjusting their blue baseball cap in a coffee shop or store, with shelves of boxes and products in the background.
A young woman with long, wavy hair standing at a coffee shop counter pouring hot water from a metallic kettle into a cup. The counter has a cream-colored surface with a menu, a spoon, and various coffee-making equipment. Behind her, there are colorfu
A man with dark curly hair and a mustache is pouring a liquid from a bottle into a small cup at a table with food boxes and kitchen items, in a white-tiled room.
A woman preparing a coffee drink behind a modern coffee bar with blue espresso machine, stacked paper cups, and coffee-making supplies.
A person wearing a white t-shirt with 'ROA BARISTA' written on the back and a colorful graphic design. The individual is also wearing a dark green cap with the word 'ROA' embroidered on the back.
Green baseball cap with a small embroidered image of a carton of milk with colorful waves.