la marzocco

Role: Visual Content Coordinator

La Marzocco has a very clear identity and visual language, which is consistent between all locations around the world.

Keywords: Passion, Quality, Durability, Experience.

my work

Project: short video teaser to introduce a new app.

Planned, shot and edited from home during the pandemic.

Project: Introducing a new competition to the Australian market.

Crush The Rush was a barista competition, now known in many country, organised by La Marzocco.

These videos were the launch of a long marketing campaign to introduce the event to the Australian public, which resulted in a series of successful events between Melbourne and Sydney.

My role in the advertising was to shoot, edit and produce video and photo material for the campaign, along with graphic design materials like merchandising, posters etc..

Some examples of photography work:

Barista preparing coffee behind an espresso machine in a cafe with potted plants and artwork in the background.
A modern kitchen with a red espresso machine and cups, a potted plant, and kitchenware on a countertop, with white cabinetry and stainless steel refrigerator in the background.
A person preparing coffee using a stainless steel pour-over coffee maker, with a coffee machine nearby.
Modern kitchen with white cabinetry, marble countertop, and wall, featuring a wooden serving board, a row of books, a potted plant, and coffee-making equipment including a grinder, espresso machine, and kettle. Blurred man walking in the background.
Barista pouring steamed milk into a coffee cup at a coffee shop counter, with a vintage teal espresso machine and various coffee-making supplies around.
A woman in a beige sweater, ripped jeans, and white shoes standing in a modern kitchen, holding a black mug and smiling.
A woman operating a commercial espresso machine in a kitchen with white tiles and a window with plants.
Interior of a cozy coffee shop with patrons using laptops and phones, a coffee bar with equipment, and decorative plants on the wall.
Interior of a coffee shop with a white espresso machine on a concrete counter, a tall potted plant, a small wooden table with a small jar, a wooden stool, and a black menu board on the wall.