ELEVATE

CoFFEE

LAB

For Elevate, the visuals are a representation of the environment you should expect to find when visiting the coffee bar in person.

The colour palette is limited, the photography needs to show an elegant but accessible setting, where you know you will find high quality coffee.

photography

A hand pouring a dark beverage from a glass into a small terracotta cup on a scratched metal surface.
Person pouring steamed milk into a latte with latte art in a ceramic mug.
Man operating coffee grinder in a modern coffee shop, wearing a patterned sweater, with coffee filters and kettles on the counter.
A close-up view of a coffee machine dispensing hot coffee into a white cup with red decorative elements.
Person pouring coffee from a glass pitcher into a small, round, terracotta-colored cup on a flat surface
A glass containing a large ice cube with dark brown liquid being poured over it.
Person pouring hot water into coffee drippers with coffee brewing setup on a counter.
Person pouring cold brew coffee from a metal coffee infuser into a glass with ice, on a wooden table.
A glass of dark liquor with a lemon wedge and ice next to a decanter filled with the same liquor.

video content

The objective of interviewing Ahmad, Elevate’s owner, was to highlight his welcoming presence at the bar, along with his deep knowledge of coffee.

These are just two examples of videos created for social media use, therefore in a vertical format and with integrated subtitles.

Find more videos on their instagram account here:

ELEVATE COFFEE LAB